Why cart recovery emails aren’t always the best tool for the job

11 May, 2017

Responding to people who almost buy from your online store – only to abandon their purchase at the last moment – isn’t a new concept any […]

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  • £2.1m Customer Engagement Report: How did ecommerce websites respond?
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    £2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

£2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

9 Feb, 2017

A 12 month survey for 2016 conducted by cart recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in […]

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How well do companies ‘manage leads’ following online abandonment?

11 Aug, 2016

Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]

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  • Loan application abandonment - customer engagement results
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    Finance Results: How well are loan companies engaging with customers who abandon online applications?

Finance Results: How well are loan companies engaging with customers who abandon online applications?

21 Jul, 2015

Applying for a loan is now easier and more accessible than ever. Some of the top companies offer incredibly flexible rates to customers and most now […]

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Customer focus to increase jobs in the Financial sector

12 Jun, 2015

It should be a bright year for those working in banks, building societies and loan companies. Financial companies will increase recruitment as a result of the […]

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Why financial services must embrace online customer engagement

16 Apr, 2015

We all know trust is a big factor when it comes to spending our hard-earned money – and that when it comes to finance it is […]

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